Overview
Knowing that Ten Four had strong experience working with an e-bike brand, bo asked us to support the launch of their new e-scooter - the bo M. The product was only available for pre-order and we had the additional challenge that private e-scooters are not road legal yet.
Solution
We wanted to create an opportunity to introduce both the bo M and the impressive team behind it. We decided to host a day of press briefings where the team could chat through their origin story as well as demo why the bo M is set to shake up the e-scooter market. In addition, we executed a launch press release campaign.
Results
The briefings saw us meet with nine press and influencers including the Financial Times, The Independent, and Tech Advisor. The briefings combined with the press release generated coverage in several top-tier publications including Tech Crunch, The Financial Times, Engadget, Bloomberg, Tech Radar, Wired, T3, Stuff, Move Electric, and Auto Car to name a few.
Coverage examples:
Image from Bo
Image from Bo