Overview
Our relationship with F-Secure started initially as a project in 2020, to generate coverage for a new product launch. After proving ourselves and delivering great results, we have been working together ever since. Our brief was to raise awareness of the company and its cyber-security solutions which we did mostly through product reviews and competitions. More recently we have also been focussing on features and comment opportunities with help from F-Secure experts.
Solution
A large part of our activity has been generating reviews in top-tier media for F-Secure products, securing coverage in the likes of PC Pro, Which? and Tech Advisor. Recently we have focussed more on features pitching and comment opportunities hooking into seasonal events such as Cyber Security Awareness Month, Safer Internet Day, and World Password Day. We also continue to work with F- Secure experts pitching tips on how to stay safe online whether Christmas shopping, using dating websites, or digitally breaking up with an ex.
Results
To date, we have secured over 300 pieces of coverage for F-Secure. We have had product reviews published in most of the key consumer tech publications, placed comments in many of the nationals, and secured features with several lifestyle magazines.
We have conducted gifting activities around Black Friday/Cyber Monday and this year commissioned research tying into World Password Day which generated coverage in the Metro and Daily Star to name a few. Additionally, we have engaged personal finance, family, and gaming influencers to support campaigns with great success. . The brief is changing again and we look forward to doing more corporate and b2b activity for F-Secure.
Coverage examples:
Image from F-Secure
Image from F-Secure