Ten Four has been working with Twelve South since 2019 and they are now one of our longest standing clients. The company designs beautiful Apple accessories and our brief was to generate coverage and awareness for their product range in the UK. In 2022, and following the launch of their EU website, we also activated PR in Germany, working with one of our local partners. 
Our strategy for Twelve South is straightforward, yet effective. Every month we send products out for review, pitch for seasonal gift guides/features, and place competitions to generate coverage. As and when new products launch in the UK we draft and issue press releases and send out media alerts hooking into other events such as WWDC and back-to-school. 
Over the last three years we have generated countless pieces of coverage for Twelve South in consumer tech, national, and lifestyle publications. From stand-alone reviews and product round-ups to gift guides and top ten features, Twelve South is one of those brands that journalists love. 

Coverage examples: 

Image from Twelve South 
Image from Twelve South 
Image from Twelve South 
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